teaser-soundshaping

CREDO SOUNDSHAPING - IT`S ALL ABOUT THE EAR, NOT THE GEAR!





IT´S A BIT OF READING, YES. BUT YOUR MUSIC SHOULD BE WORTH IT, DON`T YOU THINK?





MASTERING IS IMPORTANT, BUT MIXING IS CRUCIAL. OVER THE YEARS ALEX BAU RECEIVED TONS OF FEEDBACK ABOUT THE SOUND OF CREDO. WHY IT SOUNDS THE WAY IT SOUNDS. WHY IT SOUNDS SO SPECIAL. WHY IT SOUNDS BIG BUT WARM AT THE SAME TIME. ONE PART IS THE MUSIC ITSELF AND CREATIVITY OF COURSE. THE OTHER PART IS MIXING. ALMOST ALL PRODUCTIONS ON THE LABEL EXPERIENCED THEIR FINAL MIXDOWN AT THE CREDO STUDIO. AND SOME OF THOSE GIVING THAT FEEDBACK WOULD BE SURPRISED WITH WHICH SIMPLE GEAR YOU CAN ACHIEVE A PROPER MIXDOWN OF YOUR TRACK: THE HUMAN EAR ONLY.





THERE WILL ALWAYS BE PEOPLE THAT KEEP TELLING YOU "YOU NEED THIS ANALOGUE GEAR AND THAT TYPE OF COMPRESSION" OR "WHEN RECORDING YOUR MASTER DO IT WITHOUT EQUING AND COMPRESSION!". WE`RE SORRY AND WE MIGHT BREAK RULES NOW, BUT THIS IS ALL BULLSHIT.





NO OTHER MUSICAL GENRE ACCEPTS SHAPING YOUR OWN SOUND BY COMPRESSION, EQUING OR OTHER, MAYBE EVEN ACCIDENTIAL OR MISUSING METHODS, AS TECHNO. WE DON`T PRODUCE POPMUSIC FOR THE RADIO. WE PRODUCE TOOLS FOR THE CLUBS. AND IT DOESN`T MATTER AT ALL HOW YOU CREATED YOUR SOUNDS AS LONG AS IT SOUNDS COOL. 





WE THINK NOT FOLLOWING RULES IS AN IMPORTANT PART OF CREATIVITY. IT`S MORE IMPORTANT THAN SPENDING MONEY ON EXPENSIVE GEAR OR COPYING METHODS OTHER PRODUCERS MIGHT WORK WITH. WE DON`T SAY EXPENSIVE GEAR IS BAD OR WRONG. WE JUST SAY: DO YOUR OWN THING AND USE WHATEVER GEAR SUITS BEST. ONCE YOU DID, IT`S TIME TO GIVE IT A PROPER MIXDOWN THAT INTENSIFIES YOUR IDEAS BY ENRICHING DYNAMICS, FREQUENCY RANGES AND A CERTAIN AMOUNT OF COMPRESSION THAT WILL MELT YOUR MIX TOGETHER IN A WAY NO MASTERING ENGINEER CAN DO BY JUST MASTERING YOUR TWO CHANNEL STEREO PREMASTER. IT`S SIMPLY IMPOSSIBLE TO ACHIEVE THE SAME RESULT. EVERY PRO WILL AGREE ON THIS.





ON THE OTHER HAND WE KNOW THAT SELLING MUSIC BECOMES A PAIN THE ASS THESE DAYS. YOUR AUDIENCE SIMPLY DOESN`T SPEND THAT MUCH MONEY ON MUSIC ANYMORE AS IT WAS YEARS AGO. THAT DOESN´T LEAVE A BIG BUDGET ON "EXTRAS". SADLY CREATING A PROPER MIXDOWN WITH SINGLE STEMS, ALSO CALLED STEM-MASTERING, IS CONSIDERED TO BE SUCH A LUXURY INVESTMENT. WE`D LIKE TO CHANGE THAT, THAT`S WHY WE DECIDED TO OFFER A SERVICE THAT WILL HELP YOU ACHIEVING MORE WITH WHAT YOU CREATED WITHOUT CHANGING YOUR CREATIVE OUTPUT, BUT SIMPLY WILL MAKE IT SOUNDING BIGGER AND BETTER.





WE HAVE DEVELOPPED AN AFFORDABLE PRICE-MODEL THAT MAKES TRYING IT OUT WORTH IT. AS SAID IN THE BEGINNING, THE FEEDBACK OVER THE YEARS JUSTIFIES CONSIDERING TO GIVE IT A TRY BEFORE SENDING YOUR DEMO OFF TO LABELS OR RELEASING IT. IF YOU LIKE THE CREDO SOUNDDESIGN, THIS IS YOUR CHANCE TO MOVE YOUR TRACK INTO THAT DIRECTION. IF YOU DON`T LIKE THE SOUNDDESIGN, DON`T CONTINUE READING.





CREDO SOUNDSHAPING - ENOUGH SAID, NOW LISTEN







CREDO SOUNDSHAPING - PRICING





1-4 TRACKS


35,70 € (INCL. VAT) / TRACK
5-10 TRACKS


29,75 € (INCL. VAT) / TRACK
10 OR MORE TRACKS


23,80 € (INCL. VAT) / TRACK





CREDO SOUNDSHAPING - FAQ





WHO`S MIXING MY TRACK? A COMPUTER OR A HUMAN?
NO ALGORYTHMS OR AUTOMATED PROGRAMS. YOUR TRACK WILL BE MIXED BY HUMAN POWER.
WHICH EQUIPMENT DO YOU USE?
YOUR STEMS WILL BE LOADED AND TREATED INSIDE A PROFESSIONAL SEQUENCING SOFTWARE (LOGIC). OF COURSE YOUR TRACK WILL BE RECORDED AS A HI-QUALITY PREMASTER (24 BIT - 44.1 KHZ).
WHY NO ANALOGUE EQUIPMENT?
WE MIX DOWN YOUR TRACK AND, SO TO SAY, SQUEEZE OUT THE BEST POSSIBLE RESULT BASED ON WHAT YOU DELIVERED. AS THE STEMS YOU DELIVERED ARE DIGITAL WE PROCESS THEM DIGITALLY OF COURSE. ALTHOUGH THE TRACKS WE DELIVER WILL BE PREMASTERS THEY WILL BE GOOD ENOUGH TO BE CONSIDERED AS BEING FINAL MASTERS, READY TO BE USED AFTER BEING NORMALIZED TO ZERO DECIBEL (WHICH IS SOMETHING WE DON`T DO IN ORDER TO LEAVE ALL OPTIONS HOW TO PROCEED WITH YOU!).
HOW MANY SINGLE STEMS DO YOU ACCEPT PER TRACK?
WE ALLOW A MAXIMUM OF 20 STEMS / PER TRACK, BUT WE CLEARLY SAY IT DOESN`T HAVE TO BE 20 STEMS. SOME TRACKS SOUND FAT WITH ONLY 5 ELEMENTS (STEMS), SO IF THIS IS THE CASE, BE PROUD OF IT! TRY TO RECORD AS MUCH SEPARATED AS POSSIBLE (E.G. DON`T RECORD THE BASSLINE TOGETHER WITH THE KICK!).
HOW LONG DOES IT TAKE?
WE TRY TO DELIVER OUR PREMASTER OF YOUR TRACK WITHIN A FEW DAYS. IN CASE NEED TO MANAGE DEADLINES, LET US KNOW. IN ANY CASE, DON`T EXPECT RECEIVING BACK THE MASTER AFTER A FEW HOURS. AS SAID, HUMANS AT WORK. QUALITY NEEDS A MINIMUM OF TIME.
WHY SHALL I SPEND MONEY ON A DEMO?
IMAGINE THE AVERAGE A&R OF A LABEL, RECEIVING TONS OF DEMOS WITH MESSAGES LIKE "IT`S NOT MASTERED YET" OR "IF YOU WANT I CAN CHANGE EVERYTHING" ETC. THIS IS A NIGHTMARE. IT`S A DEMO, THE A&R KNOWS THAT. BUT HE DOESN`T WANT TO SPEND TIME ON GUESSING HOW IT COULD SOUND LIKE IF... DELIVER IT IN A WAY YOU WILL ALREADY STAND OUT WITH HAVING A CERTAIN SOUNDSHAPE THAT SHOWS THAT YOU HAVE A VISION ON SOUND. THIS WILL INCREASE YOUR CHANCES THTA YOUR DEMO WILL NOT BE SKIPPED AWAY AFTER 2 SECONDS.
WHY DO I HAVE TO PAY UPON DELIVERING OF THE STEMS?
BECAUSE IT SHOWS THAT YOU HAVE SOME SERIOUS INTEREST AND THAT YOU DON´T JUST WASTE YOUR AND OUR TIME.
DO I GET MY MONEY BACK IF I DON`T LIKE YOUR MIXDOWN?
QUITE SIMPLE: NO. WHY? MIXING DOWN YOUR TRACK REQUIRES TIME, HUMAN WORK AND EFFORT. THIS HAS TO BE PAID. BE SURE THAT WHAT YOU SEND IS THE BEST YOU ARE ABLE TO ACHIEVE TO AVOID MISUNDERSTANDINGS OR WRONG EXPECTATIONS. THEN A MIXDOWN WILL MAKE IT EVEN BETTER, WE`RE 99% SURE ABOUT THAT. CHECK OUT THE SAMPLES ABOVE TO GET AN IDEA WHAT WILL HAPPEN WITH YOUR TRACK. IN CASE YOU LIKE IT, GO AHEAD AND GET US INVOLVED. IN CASE YOU DON´T LIKE IT? DON`T CONTACT US.
HOW SHALL I SUBMIT MY TRACKS
FOLLOW THESE RULES STRICTLY IN ORDER TO ACHIEVE THE BEST POSSIBLE RESULT:
  • SEND FULL LENGTH STEMS (COMPLETE TRACKLENGTH INCL. SILENCE)
  • RECORD STEMS ON VOLUME LEVEL OF YOUR TRACKMIX
  • MEANS: DON`T CHANGE THE RELATIVE VOLUME OF STEMS
  • KEEP SINGLE TRACK- / STEMEFFECTS SWITCHED ON
  • KEEP MASTERCHAIN-EFFECTS SWITCHED ON
  • NAME STEMS IN A LOGICAL WAY (E.G. "1-KICK.WAV", "2-BASSLINE.WAV"...)
  • RECORD THEM AS 24BIT / 44.1KHZ WAV-FILES (NO AIFF PLEASE)
  • SAVE ALL STEMS OF A TRACK INSIDE ONE FOLDER (TRACKNAME)
  • ZIP THE FOLDER(S) AND SEND THEM

YOU CAN GET IN TOUCH FOR PROCESSING YOUR TRACK VIA THE FORM BELOW. WE WILL COME BACK TO YOU BY EMAIL AFTER CHECKING YOUR FILES.





YOUR NAME

YOUR EMAIL-ADRESS

LINK FOR STEMS (E.G. WETRANSFER ETC.)

YOUR MESSAGE